180 Degrees Chocloate is a new chocolate production line that was
completely invented from scratch. The main challenge is to devise a message that would
serve as marketing tool and be conveyed by the design. The intended message is to have a
healthy chocolate that shifts the consumers” perception 180 degrees. As chocolate is being
considered high sweet, high fat, high caffeine and sometimes bad to the health in general
in large quantities, the created line is low sugar content with tasty spices that fits
different appetites. Five different flavors were created namely oregano, turmeric, theme,
red pepper and ginger. The colors adopted for each design of these reflected the color of
the spice used.
Logo and packaging design for natural homemade cosmetics. The challenge
behind Thanks Dahlia! was to develop a line that reflected the earthy naturalness of an
Organic Bath & Body line and feminity of the packaging since women were the prime consumers
of this type of product.
